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Charge Media

The Charge Media Growth System

Growth isn’t one channel.

It’s the system connecting traffic, creative, conversion, retention and revenue. Ours finds where that system is breaking, fixes it, and keeps it supplied.

00Discovery

First, we understand the business.

We don’t prescribe solutions before understanding the problem. Discovery decides whether there’s a meaningful opportunity to help.

What happens on the call

The numbers we’ll ask about

  • Revenue and targets
  • AOV
  • CAC
  • Conversion rate
  • LTV
  • Ad spend
  • Repeat rate
  • Cart abandonment

Ballpark is fine.

How it fits together

One entry point. Three growth layers.

The audit comes first. The partnership executes it, and the Content Engine runs alongside, supplying the creative the partnership tests and scales.

00 · Entry

Discovery Call

Before we recommend anything, we understand the business, the numbers and the goal. If there isn’t a meaningful opportunity, we’ll tell you.

Book the call

01 · Diagnose First paid phase

Growth Audit

Find the opportunity.

We take everything learned in Discovery and turn it into a prioritized growth roadmap: where you are, where you want to go, what stands between the two, and what should happen first.

  • Every part of the customer journey examined
  • Constraints ranked by business impact
  • 90-day priorities and a nine-month roadmap
  • Yours to keep, whether or not we execute it

02 · Execute Strategy · testing · execution

Growth Partnership

Fix the system.

We take responsibility for executing the roadmap across acquisition, conversion, retention and customer economics: strategy, testing, optimization and execution.

  • A nine-month engagement built to compound
  • The fastest path to measurable improvement first
  • Specialists assembled around the plan
  • Reported against the numbers that drive revenue

03 · Amplify Creative fuel

Content Engine

Feed the system.

Runs alongside the Growth Partnership as the creative layer: a steady supply of content for ads, social, email and the site, so testing never waits on the next shoot.

  • Runs alongside the Growth Partnership
  • Built for ads, social, email and product pages
  • A growing library of reusable assets
  • Shaped by what performs

The Growth Partnership and the Content Engine run at the same time: the Content Engine supplies the creative the partnership tests and scales.

Full-funnel growth

From attention to lifetime value.

Every stage feeds the next, so improving one in isolation usually just moves the constraint.

  1. 01

    Attention

    • Content
    • Organic social
    • Paid media
    • Creators
    • Search
  2. 02

    Traffic

    • Audience quality
    • Creative performance
    • Click-through rate
    • Landing experience
  3. 03

    Conversion

    • Product pages
    • Offers
    • CRO
    • Checkout
    • Cart recovery
  4. 04

    Revenue

    • Conversion rate
    • AOV
    • CAC
    • CPA
  5. 05

    Retention

    • Email
    • SMS
    • Cross-sell
    • Upsell
    • Repeat purchase
  6. 06

    Lifetime value

    • Loyalty
    • Subscription
    • Replenishment
    • LTV
Growth metrics

Marketing metrics matter when they change business performance.

What every engagement is measured against, and which way we push it.

Growth scorecard

Acquisition

  • Customer acquisition cost CAC ↓ reduce
  • Cost per acquisition CPA ↓ reduce
  • Cost per lead CPL ↓ reduce
  • Click-through rate CTR ↑ increase

Conversion

  • Conversion rate CVR ↑ increase
  • Cart abandonment ↓ reduce
  • Checkout completion ↑ increase

Economics

  • Average order value AOV ↑ increase
  • Revenue ↑ increase
  • Contribution margin ↑ increase

Retention

  • Repeat purchase rate ↑ increase
  • Email revenue ↑ increase
  • Customer retention ↑ increase

Customer value

  • Lifetime value LTV ↑ increase
  • Payback period ↓ reduce
  • LTV to CAC ratio LTV:CAC ↑ increase

Direction

  • Push it up
  • Bring it down

Platform metrics only count when they move one of these.

Capabilities

Channels are tools, not the product.

Your growth strategy shouldn’t begin with an ad platform. We reach for these when the plan says they’re the constraint.

  1. 01Business goal
  2. 02Growth constraint
  3. 03Strategy
  4. 04Capabilities
  • Paid media When acquisition cost, not demand, is the constraint.
  • Conversion optimization When traffic arrives and doesn’t buy.
  • Shopify & ecommerce When the store itself is slowing buyers down.
  • Email & SMS When customers buy once and disappear.
  • Creative When ads fatigue faster than you can replace them.
  • Analytics & attribution When nobody trusts the numbers.
  • Landing pages When campaigns send traffic somewhere generic.
  • Content & social When the brand needs more to say, more often.

Next step

Let’s find what’s holding back your growth.

No pitch deck. No predetermined solution. We’ll talk through the business, the numbers and your growth goals, and whether there’s a problem Charge Media can help solve.