01 · Diagnose First paid phase
Growth Audit
Find the opportunity.
We find what’s stopping your growth. Then we fix it.
Charge Media is a growth marketing partner for brands with traction: businesses that know there’s more revenue available, and want to find it.
Built for ecommerce, DTC, subscription and consumer brands
The numbers we move
- CAC down
- Conversion up
- AOV up
- LTV up
- Revenue up
The problem
More traffic won’t fix a broken growth system.
A weakness in one part of the customer journey caps everything after it. Growth can break in any of these:
- Acquisition
- Creative
- Conversion
- Retention
- Order value
- Customer economics
-
Traffic
Plenty
-
Conversion
The constraint
-
Revenue
Capped
-
Retention
Capped
-
Lifetime value
Capped
The Charge Media Growth System
One entry point. Three growth layers.
Diagnose, execute, amplify. The Content Engine runs alongside the partnership, feeding it the creative it tests.
00 · Entry
Discovery Call
Before we recommend anything, we understand the business, the numbers and the goal. If there isn’t a meaningful opportunity, we’ll tell you.
Book the call02 · Execute Strategy · testing · execution
Growth Partnership
Fix the system.
03 · Amplify Creative fuel
Content Engine
Feed the system.
The Growth Partnership and the Content Engine run at the same time: the Content Engine supplies the creative the partnership tests and scales.
What we measure
We measure what actually drives growth.
A Growth Audit scores the business, not the campaigns, then ranks what to fix first.
Acquisition
- Customer acquisition cost CAC Needs attention
- Cost per acquisition CPA Needs attention
- Cost per lead CPL Healthy
- Click-through rate CTR Healthy
Conversion
- Conversion rate CVR Needs attention
- Cart abandonment Growth opportunity
- Checkout completion Growth opportunity
Economics
- Average order value AOV Healthy
- Revenue Healthy
- Contribution margin Growth opportunity
Retention
- Repeat purchase rate Needs attention
- Email revenue Growth opportunity
- Customer retention Needs attention
Customer value
- Lifetime value LTV Growth opportunity
- Payback period Needs attention
- LTV to CAC ratio LTV:CAC Growth opportunity
Reading it
- Healthy
- Needs attention
- Growth opportunity
Every Growth Audit scores the business like this, then ranks what to fix first.
Brands our team has worked with
Why Charge Media
Stop buying channels. Start fixing growth.
- 01
We don’t sell channels.
If paid media is the constraint, we fix paid media. If it isn’t, we don’t start there.
- 02
The plan determines the team.
The specialists on your work depend on the constraints the audit finds, not on what we’d like to sell.
- 03
We measure the business.
Campaign metrics matter only when they improve revenue and customer economics.
Who we work with
Built for businesses with traction.
Ecommerce, DTC and consumer brands that already have customers, traffic and measurable revenue, and know there’s more growth available.
Charge Media is probably a fit if…
- You already have customers and measurable revenue
- Ecommerce or digital acquisition matters to the business
- You have growth goals but aren’t sure what’s limiting performance
- There’s enough traffic and history to analyze
- You’re willing to test, and to change what the data says to change
- You care about CAC, conversion, AOV, retention, LTV and revenue
- You want a strategic partner, not another vendor
We may not be the right fit if…
- You’re pre-revenue
- You’re looking for guaranteed results
- You only want someone to “run ads”
- You want a one-week fix
- You’re unwilling to change anything outside advertising
Experience
Experience across growth, media, ecommerce and strategy.
Senior strategy and hands-on execution across the whole customer journey, from the first ad impression to the repeat order.
20+
Years in
digital marketing
Areas of expertise
- Growth strategy
- Paid media
- Conversion optimization
- Shopify & ecommerce
- Email & lifecycle
- Creative & content
- Analytics & attribution
Next step
Let’s find what’s holding back your growth.
No pitch deck. No predetermined solution. We’ll talk through the business, the numbers and your growth goals, and whether there’s a problem Charge Media can help solve.